Privacy Policy

Last Updated: 06/24/26

At Apricot Lane Knoxville, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, make a purchase, sign up for emails or text messages, or otherwise interact with our business.

Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal Information

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment information (processed securely through our payment providers)
• Purchase history

Website Usage Information

We may automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type
• Device information
• Pages viewed
• Time spent on our website
• Referral sources

How We Use Your Information

We use your information to:

• Process and fulfill orders
• Provide customer service and support
• Communicate about purchases and shipping updates
• Respond to inquiries
• Improve our website, products, and services
• Send promotional emails, newsletters, and marketing communications (with your consent)
• Prevent fraud and maintain website security
• Comply with legal obligations

Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers that help us operate our business, including:

• Payment processors
• Shipping carriers
• Website hosting providers
• Email and SMS marketing platforms
• Analytics providers

These third parties receive only the information necessary to perform their services and are required to protect your information.

We may also disclose information when required by law or to protect our legal rights.

Cookies & Tracking Technologies

Our website may use cookies and similar technologies to improve your browsing experience.

Cookies help us:

• Remember your preferences
• Keep items in your shopping cart
• Understand website traffic and usage
• Improve website functionality
• Deliver relevant advertising

You can modify your browser settings to refuse cookies; however, some website features may not function properly.

Email & Marketing Communications

If you subscribe to our email list or marketing messages, we may send updates about:

• New arrivals
• Sales and promotions
• Special events
• Store news

You may unsubscribe at any time by clicking the unsubscribe link included in our emails or contacting us directly.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, misuse, or alteration.

While we strive to use commercially acceptable means to protect your information, no method of transmission over the internet is completely secure.

Your Privacy Rights

Depending on your location, you may have the right to:

• Access personal information we hold about you
• Request corrections to inaccurate information
• Request deletion of your personal information
• Withdraw consent for marketing communications
• Request information regarding how your data is used

To exercise these rights, please contact us using the information below.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

If we learn that personal information from a child has been collected, we will take steps to delete that information promptly.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time.

Any changes will be posted on this page with an updated revision date. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

Contact Information

If you have questions about this Privacy Policy or how your personal information is handled, please contact us:

Apricot Lane Knoxville
Email: knoxville@apricotlaneusa.com
Phone: 865.337.5060
Website: apricotlaneboutique.com/knoxville
Address: 4439 Kingston Pike, Knoxville, TN 37919